Tomorrow’s trends in food & drinks

Tomorrow’s trends in food & drinks

Presenting MMBSY's first food & drinks trend report

Did you know that almost half of Gen Z (49%) are embarrassed to order cow's milk in a bar or restaurant, given the bad reputation of dairy (on social media)? And that 86% of Millennials are inclined to try a new restaurant after seeing it on a social channel?

The 'new' consumer has high demands when it comes to food, with social media as the biggest outlet and search tool. No, it should not only taste good or be cheap, food should have positive health effects, be sustainably produced, come from a short chain, and preferably be vegan or plant-based. The demand for lactose-free and low or no ABV drinks also continues to rise. As digital natives, the new consumer also quickly looks for the authentic story behind the brand or company and is even quicker to make their judgement, which they of course promptly share with their peers online.

More than ever, these new generations want to unleash their inner Ottolenghi or try out the new food hypes and hacks they see on TikTok. Smart kitchen appliances take the consumer's culinary skills to the next level.

Do the cooking pots stay in the cupboard for an evening? Then Gen Z and Millennials demand the full experience, with multisensory dining experiences as a big trend: from the color of your plate to the softness of your chair, the whole picture has to fit.

Hungry for more? Discover everything about the latest and emerging hypes in the food and beverage industry in our trend report. Click here to read our blogpost.

Download the report here


Interested in PR support for your food or drinks brand(s)? Looking for news and updates from the culinary or hospitality scene? Don't hesitate to contact us!

MMBSY food & drinks PR specialist: Lieselot Moerkerke - lieselot@mmbsy.com

 

Over MMBSY Pressroom

MMBSY is a vibrant PR & Content Marketing Agency, in Antwerp.

We "amplify ambitious brands".

"We" that’s a team of professional storytellers with more than 20 years of experience in PR, content creation, content strategy and brand strategy.

In other words, we know how to tell and distribute a message, how to touch people with information, inspiration and entertainment and how to activate them.

Our eye is always on the consumer, also when we are reaching out towards media. Our most important target, is the person you want to reach, in the way he or she likes it best. Adjusted to the moment. Adjusted in format and tone of voice.

Every story that leaves the MMBSY, contains editorial creativity, which must guarantee great storytelling in PR-plans, social media marketing and content creation. Effective, authentic, consumer centric, and always creatively reinvented.


MMBSY Pressroom
MMBSY
Regine Beerplein 1/C105
B-2018 Antwerpen